Gemvara, Rent the Runway and Bonobos retained eBrand Media to deliver people genuinely interested in their unique value propositions for the holiday season.
Los Angeles, CA–(eBizine)–1/03/2012-8:45 AM – eBrand Media, Inc. (EBM), a leading provider of digital advertising and marketing solutions to emerging and established businesses announced today that it directed thousands of visitors to the Gemvara, Bonobos, and Rent the Runway websites during the holiday season through CAN-SPAM compliant email on a CPC (cost-per-click), CPM (cost-per-thousand), and CPL (cost-per-lead) basis. The agency met all established benchmarks while doing so.
“We manage lists for a number of well known brands and as a result we have permission to market to over 150,000,000 people through our CAN-Spam compliant email channel. We take private labeled offers from leading companies and send them to people who have opted to receive offers from 3rd parties. In short we email 3rd party offers to 3rd party email lists that we’ve been licensed to manage”, said Tom Polanski, EVP of Business Development at the eBrand Media Group.
Mr. Polanski went on to say; “Gemvara, Bonobos, and Rent the Runway retained eBrand to email their offers for the critical holiday season to the lists we manage. My email team started mailing slowly so that we could analyze performance with minimal risk to these companies. The goal as always is to ensure that our traffic is meeting or beating advertiser mandates. In this case hitting the established CPA (cost-per-acquisition) or lowering it. Once our analysis was done on the initial test, we were had the clarity and statistical confidence to scale while adhering to mandates. As a result we now have an ongoing relationship with each of these companies”.
Gemvara (Gemvara.com) is an online retailer of fine jewelry that offers a virtually unlimited selection of designs through its unique technology platform. More than 1,500 original designs can be customized by the shopper – he/she can mix-and-match from 26 gemstones and 8 precious metals – resulting in millions of design possibilities. Each piece is handcrafted in the U.S. using just-in-time manufacturing to produce every piece, made-to-order. To learn more visit, www.gemvara.com.
About Rent the Runway
Rent the Runway is the premier online destination for dress and accessory rentals. With a revolving roster of over 120 top designers, 15,000 of the season’s hottest dresses, and 4,000 accessories, Rent the Runway is designer fashion delivered to her doorstep for a fraction of the price. For all of life’s special occasions, www.renttherunway.com provides the Cinderella experience for women everywhere.
Bonobos is America’s fastest growing online men’s apparel company and is the now largest apparel brand in America launched purely over the web. Bonobos offers men an alternative to traditional retail by providing products and solutions direct to customers using a simple online store, free shipping, lifetime returns, and top-tier “Ninja” customer service and style advice. Bonobos launched with a line of better-fitting pants in 2007 and now offers a full suite of men’s apparel across suits, oxfords, polos and more. www.bonobos.com
About the eBrand Media Group
eBrand Media provides digital marketing and advertising services to established and emerging companies. Our state of the art technologies, proprietary marketing systems and years of experience empower us to not only create innovative, high performance internet marketing campaigns from scratch but to optimize underperformers. Whether we create a marketing campaign from the ground up or improve an existing campaign the goal is always the same: to meet or beat mandated success metrics. eBrand Media is where exciting new ideas and strategies are born.
When your message has less than seven seconds to make an impact, marketing can be like playing darts in a dark room. Hit the bulls-eye with the eBrand Media Group. We deliver proven marketing solutions.