Bobwards.com retains eBrand Media to boost revenue through better search engine marketing management
Los Angeles, CA–(eBizine)–9/26/2011-8:05 AM – eBrand Media, Inc. (EBM), a leading provider of digital advertising and marketing solutions to emerging and established businesses announced today that it will manage a pivotal marketing channel for Bobwards.com.
“Bobwards.com struggled to define an online national presence because its previous SEM vendor relied mainly on branded terms and localized geo-targeting. This meant they hit return on ad spend goals but the volume of conversions were capped which negatively impacted revenue”, said Tom Polanski, EVP of Business Development at the eBrand Media Group.
“We’re excited to have the opportunity to show Bobwards.com what it has been missing; revenue from an escalation in the number of sales. Money that should have been going to company’s coffers was going to competitors instead due to the poor SEM management Bobwards.com had in place. The cost of opportunity lost.”
Mr. Polanski concluded with; “We’ll do so in a holistic, incremental, and performance based manner. The means used will include but not be limited to the following: automated bidding tools based on sophisticated recursive modeling and predictive analytics, keyword data-mining, progressive keyword growth, automated referrer culling, on the fly multivariate testing and custom created crawlers. Bobwards.com should see about a 33% percent lift in revenue in the first 90 days along with a significant increase in conversions.”
Bob Ward & Sons, a sporting goods retailer with deep roots in Montana, is proud of its heritage. Founded in 1917 as a small jewelry store, Bob Ward & Sons, has grown to become the largest sporting goods company in the state of Montana with five retail stores and its internet site, www.bobwards.com, where you can gear up to run, climb, hunt, hike, camp, fish, ski and paddle…..everything you do outdoors.
You’ll find all of your favorite iconic outdoor brands including The North Face, Columbia, Mountain Hardwear Merrell, K2, Oakley, Kelty, Teva and many more.
For Sporting Goods, Montana Style, gear up at Bobwards.com.
About the eBrand Media Group
eBrand Media provides digital marketing and advertising services to established and emerging companies. Our state of the art technologies, proprietary marketing systems and years of experience empower us to not only create innovative, high performance internet marketing campaigns from scratch but to optimize underperformers. Whether we create a marketing campaign from the ground up or improve an existing campaign the goal is always the same: to meet or beat mandated success metrics. eBrand Media is where exciting new ideas and strategies are born.
When your message has less than seven seconds to make an impact, marketing can be like playing darts in a dark room. Hit the bulls-eye with the eBrand Media Group. We deliver proven marketing solutions.