Tiger Direct Chooses eBrand Media To Manage Paid Search

PORTLAND, Ore.–(eBizine)–08/14/2009 – 8:50 AM – After months of research, Tiger Direct, a division of Systemax Technology Group, chose eBrand Media and its technology partner to manage the company’s Yahoo! SSP program. eBrand was chosen over the competition because of its proven ability to provide industry-leading marketing solutions that meet or beat client mandated performance metrics.

“Since the day we opened our doors in 2005, we’ve helped to increase revenue, enhance the ROI, and expand market share for dozens of clients”, said Tom Polanski, EVP of Sales and Client Development. “We’ve delivered a string of successes that has resulted in an unheard of client retention rate of about 97%. In summary, we’ve effectively launched and managed hundreds of online marketing campaigns across multiple platforms with dozens of publishers, networks, and databases.

Mr. Polanski continued, “Medianista clients have found that our wealth of experience and knowledge dramatically increases the probability of success, as defined by hitting targeted performance metrics, when we manage the launch and optimization of campaigns. More often than not, we’re able to save our clients the cost of testing because we know where to broadcast their message so that it reaches their target audience at the right time in the shopping process”

About Systemax Technology Group
Systemax Inc. (NYSE: SYX) is a Fortune 1000 company and leading retailer of brand name and private label products, including personal computers, notebook computers, consumer electronics, computer-related accessories, technology supplies and industrial products.

They make it easy for their customers, with multi-faceted marketing and distribution that feature e-commerce websites, catalogs, retail stores and direct sales representatives. The over 4,000 people they employ are dedicated to serving their customers across North America and Europe.

The Systemax Strategy
Through an efficient and diversified multi-channel marketing system, they provide customers a unique shopping experience by offering the best prices and great service on a broad selection of products and services.

Systemax Customers
Systemax clients span a wide range of groups including major corporations, small-to-medium sized businesses, value added resellers, government organizations and individual consumers.

About eBrand Media
Since 2005, eBrand Media has been providing digital marketing and advertising services to established and emerging companies. Our state of the art technologies, proprietary marketing systems and years of experience empower us to not only create innovative, high performance internet marketing campaigns from scratch but to optimize underperformers. Whether we create a marketing campaign from the ground up or improve an existing campaign the goal is always the same: to meet or beat mandated success metrics. eBrand Media is where exciting new ideas and strategies are born.

When your message has less than seven seconds to make an impact, marketing can be like playing darts in a dark room. Connect with the eBrand Media Group. We connect brands with buyers.